Performance Marketing · Meta & Google Ads

Leads that don't just come in. They show up.

I run your Meta and Google ads, then build the funnel, speed-to-lead, and booking follow-up behind them, so leads don't just come in, they show up. One number I own: booked, show-up-ready appointments from your ad spend.

$0
Ad spend managed
0
Leads generated (70K B2C · 15K B2B)
$0
Revenue generated
0
Years in performance
About

I don't sell you leads. I build the machine that turns ad spend into kept appointments.

I'm Arsalan Ahmed Shewani, a performance marketer who runs paid media on Meta and Google for solar, chiropractic, med spa, aesthetic and roofing businesses.

Most marketers hand you a pile of leads and walk away. The leads sit. Nobody calls fast enough. Half never book, and half of those never show. I build the whole path instead: the ads that bring the right people in, the funnel that qualifies them, the speed-to-lead that reaches them in seconds, and the follow-up that gets them into a slot they actually keep.

Across five years I've managed around $3M in ad spend and generated roughly 85,000 leads, and I care about the same number my clients do: booked appointments that show.

Stack
Meta AdsGoogle AdsGoHighLeveln8nZapierMakeHubSpotClickUpVapiSpeed-to-LeadCROLanding Pages
The System

Five steps from ad spend to a booked calendar.

The same repeatable path every account runs through, nothing skipped, nothing guessed.

01

Discover

Audit the offer, the numbers, and exactly where leads leak today.

02

Strategy

Pick the channels, offer and funnel that fit the unit economics.

03

Build

Ads, landing pages, tracking, and the automation running behind them.

04

Launch

Go live on Meta & Google, then read the data every single day.

05

Scale

Cut what loses, pour into what books, and protect the show-up rate.

The Receipts

Results, not adjectives.

Real campaigns across the niches I run. Every number here will be backed by a screenshot.

Chiropractic · Meta + GHL

Neuropathy patient engine

$238,700
in patient value · 62 new patients

608 leads at ~$26 each on $15.8K ad spend, then converted to 62 patients, over ~6 months. Backed by the Meta & GHL screenshots, tap to zoom.

Microneedling · Meta + GHL

Microneedling patient engine

$211,500
in patient value · 94 new patients

860 leads at ~$18 each on ~$15.3K ad spend, then converted to 94 patients, Jan–Sep 2026. Backed by the Meta & GHL screenshots, tap to zoom.

Roofing · Google Ads

High-intent Google Ads

$21
cost per lead · Google Ads

33 conversions from just $704 in ad spend, 464 clicks and 11,778 impressions, Mar–Apr 2026. Tap to zoom the proof.

Automations I've built

The plumbing behind the leads.

n8n

Meeting notes → ClickUp tasks

Turns raw call notes into structured, assigned ClickUp tasks automatically, nothing falls through.

Zapier

HubSpot → ClickUp onboarding

New client in HubSpot spins up the full onboarding workflow in ClickUp the moment they close.

Vapi

Speed-to-lead callback

An AI voice agent calls a new lead within seconds of opt-in, before a competitor ever gets the chance.

GoHighLevel

The CRM that runs it all

Pipelines, calendars and automated SMS/email follow-up all live in GHL, the hub every lead flows through.

The Work

Proof, tab by tab.

Dashboards, funnels, automations, chat bots, and fully A2P-approved sending. Hover a funnel to scroll it; click a dashboard or automation to zoom in.

Chiropractic funnelChiropractic funnel
Med spa funnelMed spa funnel
Roofing funnelRoofing funnel
Live AI Voice Agents

Don't take my word for it. Talk to one.

Real Vapi voice agents I built, the same speed-to-lead tech I put behind your ad spend. Tap a mic and have a conversation.

Live AI · ChiropracticPreview
Tap to talk
Ask about booking, hours, or services.
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Live AI · Med SpaPreview
Tap to talk
Ask about booking, hours, or services.
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Live AI · Home ServicesPreview
Tap to talk
Ask about booking, hours, or services.
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Services

Everything between the ad click and the kept appointment.

Meta Ads

Full-funnel Facebook & Instagram campaigns built for booked appointments, not vanity clicks.

Google Ads

Search, Performance Max and local campaigns that capture high-intent demand as it happens.

Funnels & Landing Pages

Fast, focused pages that qualify the click and move it toward a booking.

Speed-to-Lead

AI voice + SMS that reaches every new lead in seconds, the single biggest lever on show-up rate.

Marketing Automation

n8n, GoHighLevel and Zapier workflows that remove the manual follow-up entirely.

Booking & Show-Up Systems

Reminders, confirmations and reschedules that protect every slot you paid to fill.

In their words

Clients who'd vouch for me.

★★★★★

"Arsalan is timely, responsive, and great at communication. He continues to deliver repeatedly while bringing new ideas to the table. Highly recommend!"

Milia MarketingChief Executive Officer
★★★★★

"Arsalan has been extremely cooperative thus far. He is well-versed with Zapier, webhooks, and a variety of software integrations. He responds very quickly and has clear communication, even recording Loom videos going over updates, challenges, and possible solutions to the respective project that we are working on."

Bryan BiscoeCo-founder, Localwave
★★★★★

"Arsalan is a very nice guy and easy to work with, that genuinely cares about your business and trying to help you grow. He helped me build my CRM system from the ground up, along with helping me identify some key processes that could be improved in my digital marketing agency. I would recommend Arsalan to anyone looking for a great addition to their team with a forward thinking mind."

Vince VFounder, Lab912
On camera
The Difference

Why founders pick me over an agency.

Working with meA typical agency
Speed to leadSeconds, AI voice + SMSHours, sometimes days
Who does the workMe, one senior operatorA junior account manager
ScopeAds → funnel → follow-up → show-upAds, then it's your problem
ReportingPlain numbers you ownVanity dashboards
The goalKept appointmentsClicks and impressions
CostOne focused retainerRetainer + overhead + ad markup
Let's talk

Book a call and let's fill your calendar.

Grab a time below, or reach me directly.

[email protected] +1 786 927 4753
What happens on the call

We look at your current ad spend, where leads are leaking, and whether a speed-to-lead + booking system would move your show-up rate. No pitch deck, just numbers.